Evaluation question 1: In what way does your media product use,develop or challenge forms and conventions of real media products?

As well as this prezi Alex and I have made a video in which we both go over the forms and conventions that we have used in our piece.

In my ancillaries I have also taken into account and acted upon the forms and conventions that can be expected in real life digipaks and magazine advertisements:

In my final magazine ad I have included a range of different aspects that can be expected from any magazine ad, For example:

- I have included a song list to allow viewers to be informed on what songs will be included     in the album.

- I have added a release date which is essential for any album release advertisement as it       tells viewers and fans when the album will be available.

- I have added social media links in the bottom right hand corner, this is common in                 advertisements however not always found. I decided to include these in mine however as I    think it suits the image of the band and also looks very effective on the poster.

- I have also included the two main characters in my music video, as many alt hip-hop             album covers and advertisements often have this feature (using instead the artist) and also   it offers an eye catching focus for people who would be flicking through the magazine.

- I have subverted the common theme that in alt rock magazine ads and album covers the       colours are often quite dark, I have instead included bright background colours as I believe   they help the ad to 'pop' and stand out instead of looking dull and uninteresting

For my digipak there were also a range of different stylistic conventions that I have taken into account:

- I decided to also include bright eye catching colours in the digipak as the pattern used as  the background is very aesthetically pleasing and reinforces the 'fun' and 'funky' feeling of  the Gorillaz's music.

- I also made the decision to include a band photo of sorts in the bottom left hand corner of  the digipak, this is a common feature in alt rap albums, which ofthe have a picture of the  artist on the front cover, however i have subverted this convention by instead placing mine  inside the digipak.

- I included a 'Parental Advisory' logo on the front cover of the digipak as is common with a  lot of alt hip hop albums and digipaks, as can be seen in my previous post analysing  existing alt hip hop album covers.
- I have challenged the common theme among alt hip hop albums of having the artist on the  front of the album or digipak and insted have creatively used a leather texture that plays on  the wallet like shape of a folded digipak and also is a subtle link to one of the props used in  my video.